The 30 Days of Play Challenge Starts Now!


I am so excited to share with you an exciting new campaign from two brands that have been part of my parenting story from the beginning.  Starting today LEGO® DUPLO® and Today’s Parent have paired up to bring us the 30 Days of Play Challenge.  Each day, from February 27th through April 10th visit the Today’s Parent website to see a new “play challenge” from LEGO® DUPLO® that you can tackle with your little ones.  I’ll be doing my very best to take part in each one of the challenges with my kids and sharing them with you via Facebook, Twitter, Pinterest and/or Google Plus!  Give me a follow via the buttons on the right if you don’t want to miss anything we come up with.

Playing with LEGO® DUPLO® is something that happens almost every day in our house and it’s been that way since my oldest could convince me to stack them for her.  Little secret, she didn’t  have to try too hard.  I love  how that little block of plastic can open up the imagination and lead to amazing creations.  LEGO® DUPLO® may be rated for kids aged 1½ – 5 years, but as you can see by the picture below even 10 year olds can come up with fun new ways to play.

Lego Duplo Mosaic Art

A few interesting facts about LEGO® DUPLO®

  • Playing with LEGO® DUPLO® builds key developmental areas including:
    • Social development
    • Ideas & creativity
    • Counting numbers
    • Shapes and colours
    • Fine motor skills
  • Bricks are twice the size of standard LEGO® bricks
  • A LEGO® DUPLO® brick can resist a pressure of 15 kg
  • A DUPLO storage box is designed so that it will not break if your child climbs on to it.  (they must know my kids)
  • Every single product design passes a bite test, a pull test, a pressure test and a step test!

Here is where the fun comes in for you.  You will also be able to submit your own “play challenge” for the chance to win a trip for four to LEGOLAND® Parks (Florida or California) and have your play idea featured in the calendar!  The last five days of the 30 Days of Play Challenge will feature mom-generated ideas – and it could be one of yours!

To kick things off Mom Central Canada is throwing a  #30DaysofPlay #LegoDuplo Twitter Party Mon Feb 27th 8:30pmEST – that’s tonight!  No RSVP required, just head over to twitter and join in the fun!  You could win 1 of 6 LEGO® DUPLO® gift packs valued at approx $150 each!  I hope to see you there!

Disclosure – I am participating in the LEGO® DUPLO® program by Mom Central Canada.  I received compensation for my participation in this campaign.  The opinions on this blog are my own.

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